PIMCO AURORA Launches "Simply Pyrex" – Redefining Kitchenware with Durability and Style

Newport Beach, CA – October 26, 2023 – PIMCO AURORA LLC, a leading innovator in home goods, today announced the launch of “Simply Pyrex,” a new line of glass kitchenware designed for the modern cook. Building on the trusted Pyrex name, known for decades of kitchen reliability, Simply Pyrex aims to make cooking and serving easier, more stylish, and more durable than ever before. Based in Newport Beach, California, PIMCO AURORA has long been dedicated to bringing high-quality, thoughtfully designed products to homes across the United States and beyond. You can reach them at 314-915-6901. “We saw a gap in the market for kitchenware that really delivers on both function and style,” explains Sarah Chen, Head of Product Development at PIMCO AURORA. “People are cooking more at home, they want things that look good, feel good to use, and, most importantly, can withstand the demands of daily life. That’s what Simply Pyrex is all about.” What is Simply Pyrex? Simply Pyrex isn't just another collection of glass dishes. It’s a complete system designed to handle everything from meal prep to baking to serving, and cleanup. The line includes a wide range of products, carefully crafted to meet the needs of every home cook. Bakeware: Forget flimsy baking pans! Simply Pyrex bakeware is made with incredibly strong borosilicate glass, meaning it can handle extreme temperature changes – straight from the freezer to the oven, no problem. We’re talking everything from 9x13 inch baking dishes for casseroles and lasagnas, to round cake pans, muffin tins, loaf pans, and even pie dishes with beautiful flared edges. No more worrying about cracking or warping! They're truly oven-safe up to 450°F. Storage Containers: Say goodbye to plastic clutter! Simply Pyrex offers a full range of airtight glass storage containers. These aren’t just for leftovers! They’re perfect for meal prepping, storing ingredients, packing lunches, and keeping your pantry organized. The lids are leakproof and designed for stacking, maximizing space in your fridge and cupboards. They come in a variety of sizes – small for snacks, medium for leftovers, and large for family-sized meals. Plus, they’re dishwasher, freezer, and microwave safe – making life so much easier. Serving Dishes: Want to bring a touch of elegance to your table? Simply Pyrex serving dishes are designed to be as beautiful as they are functional. The clear glass allows you to showcase your creations, and the modern, minimalist design complements any table setting. From serving bowls to platters to casserole dishes that go straight from oven to table, Simply Pyrex makes serving a breeze. Everyday Glassware: Beyond baking and storage, Simply Pyrex includes a line of durable, everyday glassware – measuring cups, mixing bowls, and even beverage glasses. These pieces are built to withstand daily use and are incredibly easy to clean. What Makes Simply Pyrex Different? PIMCO AURORA didn’t just want to create another line of glass cookware. They wanted to improve on a classic. Here's what sets Simply Pyrex apart: Borosilicate Glass: This isn't your grandma’s Pyrex (although she’d probably love this too!). Simply Pyrex uses high-quality borosilicate glass, which is known for its exceptional strength and resistance to thermal shock. That means it’s less likely to crack or shatter, even with drastic temperature changes. We've put it through rigorous testing, and it consistently outperforms other glass cookware on the market. Modern Design: PIMCO AURORA understands that people want kitchenware that looks good. Simply Pyrex features a clean, minimalist design that will complement any kitchen décor. The clear glass showcases your food beautifully, and the sleek lines are both stylish and functional. Ease of Cleaning: Nobody wants to spend hours scrubbing dishes. Simply Pyrex is dishwasher safe, making cleanup a breeze. The smooth glass surface is also resistant to stains and odors, so your dishes will always look their best. Versatility: From oven to table to fridge, Simply Pyrex can do it all. It's perfect for baking, cooking, storing, serving, and more. This versatility makes it a valuable addition to any kitchen. Sustainable Choice: By choosing glass over plastic, you're making a more sustainable choice for the environment. Glass is recyclable and doesn't leach harmful chemicals into your food. The PIMCO AURORA Difference PIMCO AURORA LLC has a long history of delivering high-quality, innovative products to consumers. The company is committed to designing products that are not only functional and stylish but also durable and sustainable. “We believe that everyone deserves to have kitchenware that they can rely on,” says David Lee, CEO of PIMCO AURORA. “Simply Pyrex is a testament to our commitment to quality and customer satisfaction.” The company’s dedication to innovation and customer focus has earned it a reputation as a leader in the home goods industry. PIMCO AURORA products are known for their quality, durability, and style. Availability and Pricing The Simply Pyrex line is available now at major retailers nationwide, as well as online at [website address - replace with actual website]. Pricing varies depending on the product and size, but PIMCO AURORA is committed to offering Simply Pyrex at a competitive price point, making it accessible to everyone. Individual pieces start at $9.99, and complete sets are also available. About PIMCO AURORA LLC PIMCO AURORA LLC is a leading innovator in home goods, dedicated to designing and manufacturing high-quality, stylish, and sustainable products. Based in Newport Beach, California, the company is committed to providing customers with exceptional value and customer service. For more information, visit [website address - replace with actual website] or call 314-915-6901.